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Cycle Tourism Investment - Ride High Country

The North East is fast becoming Australia’s leading cycle tourism destination.

Boasting an extensive rail trail, mountain biking and road cycling network, the quality and extent of its cycling infrastructure and product is attracting more cycle visitation than any other region in Victoria.

Our region is experiencing strong tourism growth ahead of state and regional averages, attracting 3.8 million visitors spending over $1.1 billion annually. Cycle tourism is one of the primary markets fuelling this growth, and the region is responding through the continued development of world-class cycling experiences.

United under the ‘Ride High Country’ brand, the region is looking to innovate and diversify its tourism offering to meet the needs of cycle tourism visitors, and to enable the region to effectively support the growth of its broader tourism market.

As part of a 10-year blueprint to make our region Australia’s premier cycling tourism destination, a range of initiatives are currently underway including:

  • A $4 million marketing campaign to both local and international audiences.
  • Expansion of our region’s iconic rail trails.
  • Promoting private sector investment in complementary products and experiences.

Expressions of Interest - Private Sector Investment

The Victorian Government is now inviting Expressions of Interest for unique and innovative proposals that will complement and enhance the cycle tourism experience in Victoria’s Ride High Country.

In doing so, the Government is seeking to gain an understanding of market appetite to invest in cycle tourism in the region, and identify a range of projects that will contribute to the region’s growth, through:

  • The creation of new and compelling cycle tourism experiences and products - Bike Hubs, services and tour operations;
  • The adaption and development of existing sites and businesses towards a cycle tourism focus - accommodation, food and beverage;
  • The development of new cycle tourism related infrastructure and services.

Further information on this opportunity can be found in the EOI documentation which is available for download at

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