Tourism Event Funding

The Tourism Events Funding Program supports the growth of events in the region that attract outside visitation resulting in economic benefits for the region.

Events supported under this program have a strong tourism focus that demonstrate the potential to the region as a destination for tourists.

This program is currently closed.  Applications for events taking place from January 1- June 30, 2023 will open in September 2022.  


The Program provides funding up to:

  • $5000 for Marquee and Major events
  • $2000 for Minor events 

Event categories are:

  • Marquee events – attracts greater than 3000 visitors and provides a significant economic benefit
  • Major events – attracts between 500 to 2999 visitors
  • Minor events – attracts less than 500 visitors

Applicants are required to outline how the funding will assist the event to contribute to one or more of the following objectives: 

  • Increase visitation to the region
  • Enhance Wangaratta as a holiday destination
  • Attract key target markets 
  • Provide an economic benefit
  • Enhance the culture of the community
  • Support and enhance the local tourism strengths
  • Grow the event to become financially viable and sustainable


Read the program guidelines(PDF, 179KB)

Successful events under this program in 2022.

  • Off Grid Living Festival
  • King Valley Balloon Festival
  • The Village Fire Garden
  • Glenrowan Trails, Tastings and Tales
  • Wangaratta Cup and Calcutta
  • 2022 Wangaratta Rod Run
  • Transmoto 8-Hour Enduro Wangaratta 2022
  • Eldorado Gold Flag Trai Day
  • King Valley Challenge
  • Victorian Salami Festival
  • Victorian Junior Road Championships
  • Wangaratta Swimming Club Open Meet
  • La Dolce Vita
  • Country Music Festival Wangaratta