Tourism Event Funding

The Tourism Events Funding Program supports the growth of events in the region that attract outside visitation resulting in economic benefits for the region.

Events supported under this program have a strong tourism focus that demonstrate the potential to the region as a destination for tourists.

The current round is open for events taking place between July 1, 2023 and December 31, 2023. 

Application open 9am, March 20, 2023. APPLY HERE


The Program provides funding up to:

  • $5000 for Marquee and Major events
  • $2000 for Minor events 

Event categories are:

  • Marquee events – attracts greater than 3000 visitors and provides a significant economic benefit
  • Major events – attracts between 500 to 2999 visitors
  • Minor events – attracts less than 500 visitors

Applicants are required to outline how the funding will assist the event to contribute to one or more of the following objectives: 

  • Increase visitation to the region
  • Enhance Wangaratta as a holiday destination
  • Attract key target markets 
  • Provide an economic benefit
  • Enhance the culture of the community
  • Support and enhance the local tourism strengths
  • Grow the event to become financially viable and sustainable

Key Dates:

Applications Open  9.00am Monday, March 20
Applications Close 2.00pm Friday, April 14 
Announcement at Council Meeting    Tuesday, May 30


Download the program guidelines(PDF, 212KB)


Contact our Economic Development Team

If you have any questions about the eligibility of your event or would like to speak to a council officer about your application.

Phone: 03 5722 0888 or



Successful events under this program in 2022.

  • Off Grid Living Festival
  • King Valley Balloon Festival
  • The Village Fire Garden
  • Glenrowan Trails, Tastings and Tales
  • Wangaratta Cup and Calcutta
  • 2022 Wangaratta Rod Run
  • Transmoto 8-Hour Enduro Wangaratta 2022
  • Eldorado Gold Flag Trail Day
  • King Valley Challenge
  • Victorian Salami Festival
  • Victorian Junior Road Championships
  • Wangaratta Swimming Club Open Meet
  • La Dolce Vita
  • Country Music Festival Wangaratta